TARA is a smart visual expiry indicator that activates the moment your product is opened for the first time. It intelligently tracks the Period After Opening (PAO), giving you a clear and timely signal when the product reaches the end of its safe usage life.
Once the product is opened, TARA begins a countdown based on the PAO duration set for that product. No apps. No setup. Just a visual cue you can trust.
TARA is designed to fit effortlessly into any product design. It can be adhered to any surface or embedded into the cap or body, offering a seamless, aesthetically pleasing solution.
TARA takes the guesswork out of your self-care routine. Let your product do the thinking so you can focus on what truly matters: YOU.
PAO (Period After Opening) Expiry is the industry-standard method used to indicate how long a cosmetic product remains safe to use after it’s been opened. It’s usually shown as an open jar symbol with a number, like “6M” or “12M,” which means the product should be used within 6 or 12 months after opening.
However, it assumes users will remember when they opened the product and manually track the expiry, which is unrealistic given the number of products most consumers use.
The PAO symbol doesn’t alert users when a product actually expires. TARA solves this by activating automatically upon first use and providing real-time visual cues—a green light during the safe period and a red light when expired. It eliminates guesswork and reduces the risk of using unsafe products.
Printed PAO labels are static. They don’t track actual usage, can’t remind users of deadlines, and offer no feedback after months of non-use. TARA, on the other hand, starts a live countdown the moment the product is opened, giving users accurate, real-time status—even if they haven’t touched the product in weeks.
TARA activates when the tamper seal is broken. This triggers a patent-pending internal timer that tracks the PAO duration discreetly. A built-in LED indicator then blinks green while the product is within the safe usage period and red once expired—keeping users informed effortlessly.
TARA is made with non-toxic, cosmetic-grade materials and complies with industry packaging standards. Its ultra-slim form factor allows it to be adhered to, or embedded in, a wide range of packaging—from jars and caps to tubes—across skincare, haircare, and personal care products. With patents filed, TARA is a proprietary innovation available exclusively through approved partners.